For Advertisers & Brands
Pipeline you can plan around.
Whether you're an OEM, lender, insurer, dealer group, or warranty provider, we deliver in-market automotive consumers in the volume, quality, and format your team is built to convert.
What you get
Leads engineered around your unit economics.
We don't sell undifferentiated form-fills. Each campaign is mapped to the metrics that drive your business — contact rate, set rate, close rate, funded percentage, retention — and tuned continuously to hit them.
- Real-time, exclusive or shared distribution models
- Geo, credit-tier, vehicle, age, and demographic targeting
- Volume scaling on demand, with no degradation in quality
- Custom field mapping & lead-spec configuration
- Performance reporting on every metric your CFO asks for
- Pause, resume, and budget-cap controls in your hands
Standard lead spec
A representative payload — every campaign is configurable.
| Identity | First/Last name, email, phone, address, ZIP |
| Vehicle | Make, model, year, trim, mileage, VIN (when available) |
| Intent | Purchase / refinance / quote / service indicator + timing |
| Credit | Self-reported credit band (when permissioned) |
| Compliance | TrustedForm or Jornaya cert URL, IP, UA, timestamp |
| Source | Sub-ID, publisher tier, traffic type, landing-page URL |
Built for every player in the automotive value chain
Pick the program that fits your business.
OEMs & Manufacturers
National and regional volume for new-vehicle, EV, lease, and CPO programs. Co-op funding compatible. Brand-safety reviews welcome.
Dealer Groups
Single-rooftop or multi-state groups. We respect zone boundaries, target by ZIP radius, and deliver to your CRM, LMS, or BDC dialer.
Auto Lenders
Purchase, refinance, and lease-buyout pipelines segmented by credit tier and equity. GLBA frameworks & full lead-source documentation.
Insurance Carriers & Aggregators
Quote-intent shoppers with coverage history. Carrier integrations for direct delivery; aggregator partnerships for ping-post or post-only.
Warranty & Service Contracts
Out-of-warranty owners and high-mileage shoppers. YMM/Mileage captured for direct underwriting; warm-transfer programs available.
Aftermarket & Service
Tires, brakes, glass, accessories, and scheduled service. Build local pipelines for fixed-ops or scale national service-network volume.
Distribution & pricing
Flexible commercial models.
Choose the model that matches how your team operates and how you measure performance.
Cost Per Lead (CPL)
Fixed price per qualified lead matching your spec. Predictable, simple, and the most common model for in-house BDC and inside-sales teams.
Cost Per Call (CPC) & Warm Transfers
Live, qualified inbound calls — minimum duration, qualification gates, and warm-transfer scripts customized to your underwriting.
Cost Per Sale & Hybrid
Performance-share or pay-on-funded models for the right partners. We invest where the data tells us we can deliver outsized return.
Integrations
We deliver where your team already works.
Native integrations with the platforms automotive teams actually use, plus a clean REST API and webhook for everything else.
Let's scope a program.
Share your vertical, target geography, volume, and integration. We'll respond with a sample lead, a proposed pricing structure, and a 30-day pilot plan within two business days.